ONLYLYON: the community brand

Entrusted to Aderly’s management since the creation of the brand and its dedicated team in 2008, ONLYLYON is the partnership programme to promote the region. Bringing local stakeholders together, expressing the identity and strengths of the region, highlighting its initiatives and those of its socioeconomic players – these are the goals of this shared regional marketing programme.

2020: together unconditionally!

The health crisis was an opportunity for ONLYLYON to reinvent itself and underline its greatest strength: the strength of community!

No possibility of events, trips or gatherings? No problem! ONLYLYON has taken advantage of this unique time, using all its communication channels to promote the city’s inspiring talents, locations and people even more.

The Ensemble ! poster advertising campaign, the ONLYLYON editorials published on the www.onlylyon.com website and the video portraits shared on social media have all enabled everyone to discover the diverse profiles and strong initiatives at work in the region.

This rich content provides an optimistic view of the future in all kinds of areas: training, sport, heritage, innovation, community support and inclusion, food, culture, etc. 

Watch the Ensemble ! campaign video

2020 in a few key figures

26,848

Ambassadors

including 5,192 abroad

10

partners

in the private sector, including the renewed trust of Véolia, JC Decaux and EDF and the arrival of a new company: GSF

2.8

million fans

across all the ONLYLYON social networks

55

events

organised in the Skyroom between lockdowns

38

locations

selected for the Ensemble ! campaign, produced by a group of 16 photographers and deployed on over 400 posters

15

interviews

“ONLYLYON editorials” published on the www.onlylyon.com portal and social media

56

mailings

25 video portraits and two appointments for Ambassadors in Brussels and Moscow

100,000

views

for the post-lockdown web series spotlighting 12 figures, including ONLYLYON contacts

Follow ONLYLYON on social media