ONLYLYON: the community brand
Entrusted to Aderly’s management since the creation of the brand and its dedicated team in 2008, ONLYLYON is the partnership programme to promote the region. Bringing local stakeholders together, expressing the identity and strengths of the region, highlighting its initiatives and those of its socioeconomic players – these are the goals of this shared regional marketing programme.
2020: together unconditionally!
The health crisis was an opportunity for ONLYLYON to reinvent itself and underline its greatest strength: the strength of community!
No possibility of events, trips or gatherings? No problem! ONLYLYON has taken advantage of this unique time, using all its communication channels to promote the city’s inspiring talents, locations and people even more.
The Ensemble ! poster advertising campaign, the ONLYLYON editorials published on the www.onlylyon.com website and the video portraits shared on social media have all enabled everyone to discover the diverse profiles and strong initiatives at work in the region.
This rich content provides an optimistic view of the future in all kinds of areas: training, sport, heritage, innovation, community support and inclusion, food, culture, etc.